Photo Credit: Chryssi Keller

Photo Credit: Chryssi Keller

Mana Bhatt Sanghvi

FOUNDER
 

I'm Mana.  So great to meet you, I look forward to getting to know you...

I am first and foremost a mom, and then an entrepreneur.  I am building Sittereco for my family, for all the parents I know, and for women seeking empowerment and support in today's world.

Here is how it all started:

This inspiration sparked almost four years ago.  As two transplants with demanding corporate careers, we were stopped in our tracks when we had our first baby.  In that moment, everything changed.  Suddenly, all that mattered was making the best decisions we could for her...

But even with clear purpose as parents, we faced a major conundrum.  Building two careers, with two toddlers, as working transplants with minimal support - it was impossible to be in all places at all times.

I quickly realized the anxiety I felt as a working mom was no different from my parent friends. And so, in October 2015, I resigned from my corporate job, and embarked on the entrepreneurial journey to build a solution for all parents in a similar struggle.

I began by talking to every mom (and hands-on dad) willing to open up.  We talked in coffee shops, whispered on the phone late at night once the kids were asleep, really, whenever it worked in our hectic lives.

I heard over and over again, how stressful it was to finding trusted childcare.  Thoughts like...I don't even know where to look for sitters...I get incredible anxiety when my childcare falls through and I cannot be at home...

I also started talking to babysitters across all phases of life, from college students, to nannies to retired women.  And in every story, what came through was the desire to build relationships, be valued and trusted, and find opportunity for additional income.

Meanwhile, it's 2016, and with all the divide and anger today, we are also experiencing history in the making.  

Through this election season, gender has become a prevalent topic of discussion, for good reason.  For starters, we had our first female presidential candidate.  And no matter your political biases, her ticket represented gender equality in life, career, and leadership.

It also happens to be the day of self-employment with Uber, Instacart, etc.  

So you piece these world trends together, and In the world of babysitting, a field predominantly made up of females, here was an opportunity to empower women to seek self-employment.

The timing felt right to create a world where women, passionate about childcare, could find job opportunity by serving parents, who sought trusted support through their personal networks.  

But then this idea evolved into an even more powerful mission.  I realized that these parents, in the thick of their careers, had opportunity to provide mentorship to young women role models who babysit.  And that these young women sitters, had the power to inspire little kiddos in a way different from parents.  And finally, that these kiddos, could be loved, supported, and surrounded by a multitude of role models.  

To think, we could create all of this, through a circle of empowerment across parents, sitters and women.

So, with that, Sittereco was born, built on the vision for all of us to unite, support, and empower one another. 

I wholeheartedly believe in three fundamental philosophies:

  • People need to be heard and valued.  We need to be supported to achieve great things.  
  • We are so much stronger together; together, we can bring clarity, love, and light.
  • Empowerment is critical for us to be our best selves, as parents, sitters, and women.

I want to support parents and sitters, and create a world that serves to unite us in really powerful ways.  Ways we are just beginning to fully understand.

So as I share my story, I ask for your help.  Please join me, and help support Sittereco, for me, for you, for all of us.

 

Warmest regards,

Mana